Waffle House Legends
Millennials are doing lots of things late at night like partying, traveling, or studying. No matter what it is they're doing, we want them to come to Waffle House when they have those late-night food cravings. We created the Waffle House Legends campaign to appeal to the nostalgic element that millennials associate with the memories they have from eating at Waffle House. Through clean photography and urban legends to explain why the most iconic parts of Waffle House are they way they are, Waffle House Legends speaks to the audience in a new, memorable way.
